Lifetime Brands Recalls BUILT LUUM Light Up Tumblers Due to Risk of Choking and Battery Ingestion Hazards

ChokingProduct
Date
Mar 19, 2026
Company
Lifetime Brands, Inc., owner of the BUILT brand, of Garden City, New York
Product
BUILT LUUM Tumblers
Reason
The recalled LED tumblers can break, making the button cell batteries accessible to children and posing choking and ingestion hazards. When button cell or coin batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns and death.
Hazard
Choking
UPC
843461115513, 843461115551, 843461115520, 843461115537, 843461115544, 843461115568, 843461121002, 843461121019, 843461121026, 843461121033, 843461121040, 843461121057
Units
About 75,700
Remedy
Consumers should stop using the recalled tumblers immediately, place them in an area that children cannot access and properly dispose of the battery. Contact Lifetime Brands for a full refund. Consumers will be asked to throw the piece with the LED light away and upload a photo of the product in the trash when completing a Product Recall Refund Form at https://www.builtny.com/pages/recall. Note: Button cell batteries are hazardous. Batteries should be disposed of or recycled by following local hazardous waste procedure.
Source
CPSC

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Official notice (CPSC)

Facts are taken from the official notice. If anything here differs from it, the official notice is correct.